CIRCULAR ECONOMY: CHALLENGES FOR A STRATEGIC VISION OF EXPORTING COMPANIES

Abstract

Concern for environmental sustainability is becoming increasingly strong in the field of international business and government decisions. The “Circular Economy Strategy” is an example of a legislative initiative by the European Union, which reflects guidelines on the regulation of resource consumption and future relationships with its suppliers. The purpose of this research is to analyze the circular economy as a competitive strategy for exporting companies, based on the review of 15 scientific articles based on research from companies that have implemented the circular economy. The development of this research was based on a qualitative approach with the application of analytical-synthetic and historical-logical methods. The results indicate that companies are making changes in their production processes to help reduce the use of resources and improve waste management. It is concluded that e companies, at different rates, depending on their strengths and capacities, are managing to develop value proposals to underpin the sustainability of resources, managing to differentiate themselves from their competitors.