Primer Número de la Revista Académica en Diseño y Gestión de la Marca.

Published: 2019-11-08

Full Issue

PDF (Spanish)

Artículos

Brand DNA as a tool for creation and management of brands, aimed at sports subcultures in the Ecuadorian context.

Diana Andrade, Andrés Johansson, Ruth Matovelle

14-33

Articulo_1 (Spanish)

Strategic design proposal for economic activity in border populations. Case study: Cantón Montúfar, province Carchi.

Julian Posada, Cristhian Velasco, Felipe Travez

34-65

Articulo 2 (Spanish)

Absence of specialized media in Visual merchandising in Guayaquil

Paola Ulloa, Denisse Yturralde, Ruth Matovelle

67-83

PDF (Spanish)

Strategic branding as a social management tool for community initiatives

Cristina Caiza, Rafael Salguero

66-91

Articulo 3 (Spanish)

Communication factors that influence purchase decision of Agroindustrial Products Maiceros in small and medium Farmers in the provinces of Guayas and Los Ríos.

Jorge Andrade, Gary Garzón, Danny Barbery

92-115

Articulo 4 (Spanish)

Misceláneas

100 años BAUHAUS

María de los Ángeles Custoja

129-135

Miscelanea (Spanish)

Interviews

Estrevista Norberto Chaves: “Arte no es igual a diseño. Lo que hay es piezas de diseño con elementos artísticos ”

Paola Ulloa

115-127