PLAN DE NEGOCIOS PARA LA COMERCIALIZACIÓN DE VEGETALES Y FRUTAS MEDIANTE UNA APLICACIÓN INFORMÁTICA

Abstract

The consumption of fruits and vegetables is essential for maintaining a balanced diet. However, in towns such as Ciudad Santiago, which are far from the urban sector, there is limited access to distribution channels related to vegetables and fruits, low levels of household consumption of these products and little availability of time to purchase them. Therefore, the objective of this study is to design a business plan for the commercialization of hygienically processed vegetables and fruits, delivered to homes in private urbanizations in Guayaquil through a computer application. For this, a market investigation was carried out that provided the necessary data for the construction of the business plan called "Vegetables". After carrying out statistical, strategic and design analyzes, it is concluded that the plan introduces a new way of looking at the daily work of going to the market or supermarket to stock up on a food that is necessary, both for the physical development of people and for your health.