MODELO DE GESTIÓN SOSTENIBLE PARA EL PLANETARIO DE LA ARMADA DEL ECUADOR

Abstract

The present exploratory and descriptive research study aimed to develop a management model that allows the sustainability of the Planetarium of the Ecuadorian Navy. For its development, it was necessary to carry out an evaluation of the current infrastructure and the services it offers to citizens in order to find suitable indicators that serve as a guide for structuring a plan that is oriented towards continuous improvement and that supports the moment to design and implement a sustainable intervention strategy. In addition, a comparative analysis was made of the Planetarium of the Ecuadorian Navy with the Astronomical Observatory located in the city of Quito, Ecuador; the Galileo Galilei Planetarium, located in the city of Buenos Aires, Argentina; and, the Hayden Planetarium, located in New York City, United States. The comparative analysis was based on the Benchmarking Model adapted by Robert de Camp (Del Giogio Solfa, 2012). With the results of this study, it is intended to improve the perception and public opinion regarding the Planetarium of the Ecuadorian Navy, which due to the series of weaknesses it presents, has prevented it from being more positioned in the mind of the community, and shown as a point of tourist interest for locals and foreigners who visit the city of Guayaquil constantly.